Business

Handbag Designer Honors Mother With New Collection

DeAsia Paige
Belleville News-Democrat

WWR Article Summary (tl;dr) Cameo Phillips’ new handbag collection is aptly titled “My Sheri Amour.” The collection honors Phillips’ mom, Sheri McCottrell. The line features five purses that are named after details of McCottrell’s life.

East St. Louis

Cameo Phillips is meticulous.

A quintessential Type A personality, the East St. Louis native likely knows what she’s going to say and wear for a meeting weeks in advance (For a Zoom interview with the BND, she’s wearing a black and white off-the-shoulder top with gold hoop earrings and red lipstick) . She’s always prepared.

But she didn’t expect to catch COVID-19 only two weeks after relaunching her handbag line last month.

She had the virus for nearly a month and was hospitalized for pneumonia during that time.
“That was so crazy and completely turned my life and my calendar upside down,” Phillips said. “It’s just been crazy.”

Fortunately, Phillips is now on the mend and COVID-19 free. Her calendar is gradually getting back in order. First on her list? Refocusing on Cameo de Boré, Phillips’ clutch handbag line that she relaunched last month. It’s Phillips’ first collection since her mother’s passing in 2019.

“I’ve taken the past three years to figure out who I am without her, fully expecting to never return, never be inspired again, never have the motivation to be an entrepreneur again,”said Phillips, whose mom died from cancer. “It takes a huge degree of being vulnerable to run your own business, and I just didn’t have the wherewithal to do it. I thought I didn’t. Something just sparked this year, and I kind of felt led to just begin entertaining the idea of putting myself back into my creative space.”

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