NEWS

Strategy Without Execution Is A Vision With No Plan

Lee Schafer
Star Tribune

WWR Article Summary (tl;dr) Lee Schafer takes a look at “execution”, the process of taking an idea or a plan and making real and specific changes in the work that gets done, be it in front of customers or in the back office.

Star Tribune

Most business consultants want to help companies develop strategy. It’s fun, the fees are big and it has the CEO’s attention.

Messy details, like who is supposed to do what work differently, are best left to somebody else.
That’s why it was a treat for me — someone who gets swamped with PR pitches from self-styled strategists — to spend nearly an hour with Leslie Holman, chief executive and owner of Pinnacle Performance Group. “We do execution,” she said, meaning attending to the messy details.

Execution is an underappreciated part of business management. And, no, it doesn’t mean “operations” or the back office. It is taking an idea or a plan and making real and specific changes in the work that gets done, be it in front of customers or in the back office.

Holman and her staff talk to senior executives all the time, but the people she has in mind when doing this work are the front-line staff who build the products and serve the customers.

Pinnacle got its start in Northern Illinois more than 30 years ago as a training company primarily for restaurant companies, and that history still matters.

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