Young Female Entrepreneurs Call The Shots

Sarah Wolf
The Columbian, Vancouver, Wash.

WWR Article Summary (tl;dr)
As Sarah Wolf reports, “The pandemic was in the back of their minds when Emma Fraser and Devin McFeron, both women in their 20s, decided to buy their own businesses last year. But that fear did not stop them, nor did their age.”


“It is a little nerve-wracking. But at the same time, I think it’s so cool that we can really do this no matter our age. We can start a thriving business and be successful at it,” said McFeron, salon owner and stylist at Desert Society in Felida. Fraser owns Farrar’s Bistro next door.

“I think there is a pretty awesome story here with two young women entrepreneurs trying to make a start during a pandemic,” said Leslie Hanson, bookkeeper at Farrar’s Bistro, in an email to The Columbian.

McFeron has been a stylist for seven years and dreamed of owning a salon ever since beauty school. She rented a booth at a salon previously and was seeking a good opportunity to start her own shop. Then the owner of Desert Society approached her last year about buying the salon.

“It was just that perfect opportunity and perfect timing for us — me and my husband. So, I decided to take the jump, and we ended up fully owning it by September,” said McFeron.

McFeron knew how to run a small business after renting a booth for her salon business before. But the challenges came in having to think more broadly about what a brick-and-mortar shop needs. She needed the right kind of licenses and she needed to make sure the salon had things like toilet paper. She no longer could just worry about herself and her salon booth. The difficulties haven’t been overburdening though. McFeron had to hire more staff, and she moved the shop to Felida from Orchards. But the challenges were easily overcome.

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