Business

Less Than A Year After ‘Shark Tank,’ Moms On Course For $20M In Sales

Sara Pagones
The Times-Picayune | The New Orleans Advocate

WWR Article Summary (tl;dr) As Sara Pagones reports, “The two women, who started out selling the Better Bedder at home and garden shows and the weekend market at Mandeville’s Tammany Trace trailhead, are on track to hit $20 million in sales this year.”

New Orleans

When the ABC reality show “Shark Tank” follows up with entrepreneurs who’ve managed to hook one of the investors, it’s usually after a couple of years — not so for Nita Gassen of New Orleans and Judy Schott of Mandeville.

Their product, a band designed to go around the mattress for easier bed-making, has seen sales skyrocket since their appearance on the show last February, so much so that their follow-up aired on Friday’s “Shark Tank” episode.

It’s been less than a year since three sharks, as the investors are known, made bids for a stake in the Better Bedder. The women accepted an offer from Lori Greiner, known as the QVC queen, and the shark they were most hoping to land.

“They contacted us for a follow up after talking to Lori and (because) our numbers were so good,” Gassen, formerly of Mandeville, said Monday.

The two women, who started out selling the Better Bedder at home and garden shows and the weekend market at Mandeville’s Tammany Trace trailhead, are on track to hit $20 million in sales this year.

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