NEWS

Women’s Sports Network Seeks To Spotlight Female Athletes

Meg James
Los Angeles Times

WWR Article Summary (tl;dr) As Meg James reports, “This summer, L.A.-based Fast Studios plans to launch the Women’s Sports Network, a 24-hour television channel entirely devoted to covering female athletes on and off the field.”

Los Angeles

Major TV networks over the years have dedicated billions of dollars and premium air time to men’s sports while largely neglecting the competitions of female athletes.

Now, shifting cultural attitudes and changes in TV consumption patterns have created an opening for an independent Los Angeles studio and women’s sports leagues to put a bigger spotlight on female athletes and their achievements.

This summer, L.A.-based Fast Studios plans to launch the Women’s Sports Network, a 24-hour television channel entirely devoted to covering female athletes on and off the field.

“For far too long, we have been off to the side,” Carol Stiff, a former ESPN executive who’s an advisor to the Women’s Sports Network, said in an interview. “We have fabulous athletes who work as hard as the male counterpart. And, finally, we have an outlet for all of these women’s stories and competitions. It’s just time.”

Consider that women make up 40% of sports participants, but only about 4% of day-to-day sports media coverage focuses on women, according to the Gender Equality in Sports Media study by the United Nations group UNESCO.

Pages: 1 2 3 4 5 6

Click to comment

Leave a Reply

Your email address will not be published.

Most Popular

To Top