By Peter Sblendorio
New York Daily News
WWR Article Summary (tl;dr) A tongue in cheek promotion which offered free pizza to “Nice” Karens backfired with Dominos ultimately apologizing for the gaffe.
New York
This polarizing pizza promotion is cooked.
After receiving criticism, Domino’s New Zealand has canceled a campaign in which the chain offered free pizza to women named Karen, the BBC reported.
The slang term “Karen” is used to describe an entitled woman who uses her privilege to get what she wants.
Domino’s maligned promotion aimed to reward “nice Karens” who don’t fit that description.
“We wanted to bring a smile to customers who are doing the right thing — Karen the nurse, Karen the teacher, Karen the mum,” the pizza chain said in a statement. “In New Zealand, because it lacked this important context, people interpreted this in a different way than we intended. We appreciate how this has happened and have listened — we’ve removed this post.”
Domino’s also apologized for the promotion.
The term “Karen” has grown in prominence in recent months, including being used to describe a woman, Amy Cooper, who called the police on a Black man, Christian Cooper, in Central Park during a dispute that stemmed from her dog not being on a leash in a bird-watching area.
The term has also been used describe women who refuse publicly to wear a mask during the coronavirus pandemic.
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