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Forget Malibu Barbie, STEM Dolls For Girls Take Off

Lottie dolls were launched in 2012. Robot Girl Lottie, who wants to build a robot from recycled materials for her school's science fair, was the brainchild of a girl from Sioux Falls, S.D., and was developed in consultation with a female author of a robotics book.

Ian Harkin, managing director of Arklu, which owns the Lottie line, said fossil-hunter and astronomer dolls were also suggested by girls. Arklu worked with female paleontologists, archaeologists, geologists and astronomers to ensure the products were scientifically accurate.

Both Fossil Hunter and Stargazer are "performing extremely well," Harkin said. Both dolls were recently sold out on Lottie.com.

"We're a small, self-funded business," Harkin said. "Everything we have done to date has been through word of mouth, which has helped us sell over 300,000 dolls to date."

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