In less than a month, the female duo behind the groundbreaking new sex toy, Eva, surpassed their initial Indiegogo goal by over a half million dollars while defying long-held cultural norms.
Making history, Alexandra Fine and Janet Lieberman, the inventors behind the first hands-free, strap-free, non-intrusive couples vibrator, were quickly named the top all-female team to ever run an Indiegogo campaign, and Eva, their invention, became the most highly funded adult product in the history of online crowdfunding.
Eva is designed to address the cultural phenomenon the women-owned startup refers to as the “Pleasure Gap”- a gender disparity in sexual satisfaction, particularly within heterosexual couples. Women are more than four times likelier to describe recent sex as “not at all pleasurable.” In fact, studies have shown that men orgasm during sex more than twice as often as their female partners.
One of the many factors in this “Pleasure Gap” is the lack of clitoral stimulation during sex. Eva’s unique design includes flexible wings — which keep the vibrator in place by tucking under a woman’s labia, providing sustained clitoral stimulation without obstructing penetrative sex.
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The small, rechargeable vibrator is made with medical grade silicone, and has multiple speeds to accommodate different intensity preferences.
Although using a vibrator during sex has long been a way to try to close the “Pleasure Gap”, most vibrators aren’t designed for that purpose and can be so awkward and tiring as to be counterproductive. Unlike other hands-free vibrators, the woman wears Eva externally, so both partners get to enjoy the “natural” sensations of sex. The interesting effect Eva’s design is that it allows a couple to keep their focus on each other, adding stimulation while keeping intimacy intact.
Dame Products, the NYC-based company behind the vibrator, was founded by Fine – a Columbia Master’s graduate in Clinical Psychology – and Lieberman – an MIT-educated mechanical engineer, to empower the experiences of womankind and facilitate their persistent pursuit of pleasure equality and heightened intimacy. The venture proves that engineering and sex aren’t mutually exclusive.
“Our goal is to create products that fit into your sex life, instead of the other way around,” says co-founder, Lieberman, “We believe that women deserve a quality product from a brand they can trust.”
“We’re motivated by the notion that vibrators can be vehicles for empowerment and sexual wellness. 70% of women need clitoral stimulation in order to reach orgasm, and they just aren’t always getting it,” added Fine, Chief Executive Officer of Dame Products, which manufactures Eva. “We are trying to make the world a happier place one vagina at a time.”
The first round of Eva vibrators will be delivered to the initial Indiegogo contributors by the end of February 2015. Pre-orders of Eva for all others can be made at DameProducts.com. Eva will be available for widespread purchase by May 15 on DameProducts.com for $105 plus shipping.
