By Jared Mccallister
New York Daily News
WWR Article Summary (tl;dr) The superstar has created an intimate fashion line to celebrate “all shades and shapes.”
New York
An email titled “The Buzz Heard ‘Round the World,” promoting the molten-hot, new Savage x Fenty intimate apparel collection from superstar entertainer Rihanna, aptly summed up last week’s garment line launch, which reverberated from the Villain event space in Williamsburg, Brooklyn, to women all over the planet — in a special way.
With the Rihanna quote, “We want to make people look good and feel good,” the Savage x Fenty website confirms that the Barbados-born performer has created an intimate fashion line to celebrate “all shades and shapes . . . something new and fresh that everyone can relate to and feel confident in.”
The debut bash had mainstream industry standards — such as fashion bigwigs and svelte, willowy models — but the quality lingerie line operates on the standard that sexy is large, small, short and tall.
Shoppers are welcomed to the website by photos of models, of all sizes, sporting a wide array of bras, undies, sleepwear and lingerie — from basic gear to extra provocative attire.
Visit www.savagex.com for information. And customers can enroll in a special Xtra Savage program to get VIP treatment, such as early access to new and members-only products, and free shipping.
In the past, Rihanna has lent her name and fame to clothing fashions, fashion sportswear, cosmetics and beauty products.
