Business

Wedded To Flowers: Fares’ Business Started With A Favor To A Friend

By Suzi Bartholomy
Messenger-Inquirer, Owensboro, Ky.

When Lindsey Fares volunteered to do the floral arrangements for a friend’s wedding several years ago, she wasn’t thinking about it turning into a career.

Fares grew up in Owensboro. She’s a graduate of Apollo High School and Transylvania University, where she was an art major.

After graduation, she moved to California and then to the Netherlands, where she sewed for Episode, a company that repurposes clothing.
“We remade jeans into dresses. They take clothes apart and make them into something else,” she said.

She worked there for six months and then moved back to Owensboro three years ago to be near her family, and opened Petal and Pine Design on Lee Rudy Road.

Petal and Pine is not a retail shop. “The majority of my work is weddings and big events,” Fares said. Her floral arrangements are large-scale.

She said she tries to buy as many locally grown flowers that she can. What is not available in the area, she ships overnight from California.

Fares work is concentrated in the Owensboro area, Bowling Green, Evansville and Nashville.

“Right now the wedding trend is pastels,” Fares said. “I’ve recently had six weddings with the same colors.”

Often a woman will request flowers she’s seen in other weddings but expects them to look totally different than the friend’s arrangements.

“I was scared at first to work weddings,” Fares said.

“So far, I’ve been lucky and have not had any emotional brides,” she said. “Most women are just happy to be planning a wedding.
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“Each bride wants something unique,” she said. One might want something loose and organic and another might want something on the preppy side.

“A wedding takes about 80 hours of work,” which includes the planning stage, collecting vases, arranging and setting up the arrangements at the wedding site.

“Flowers on average cost $2,500 to $5,000,” Fares said. “Flowers are typically 15 percent of a wedding budget,” she said.

The amount includes the bride’s bouquet and flowers for her attendants, and table centerpieces at the reception.

Fares future plans include teaching floral design.

“I’d like to do some mother-daughter workshops and I plan on growing some of my own flowers,” she said.

For more information go to https://www.facebook.com/PetalandPine or call Lindsey Fares at (270) 231-0732 .

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