Andover Mom Knows What Makes Kids Tick; Children’s Rewards Startup Gets Boost From EforAll

By Caitlin Walsh
The Eagle-Tribune, North Andover, Mass.

WWR Article Summary (tl;dr) When a Massachusetts mom was laid off from her job, she didn’t sit back and wallow. Instead, she used the time off as an opportunity to launch her business “Tick Tock.” The company designs and sells products, such as stickers and charts that hang from doorknobs, to reward youngsters for such things as tooth brushing and potty training.”

The Eagle-Tribune, North Andover, Mass.

When Keri Steckler and her family moved to Andover a few years ago, it was done in order for her to be closer to her job in Woburn, where she was an art director at a stationery company.

She couldn’t have foreseen the layoffs that came soon after in 2014 — or that Steckler would be one of them.

But thanks to a nonprofit business mentoring program, Entrepreneurship for All, Steckler got a second chance. The idea for her next step — to start a business called Tick Tock — was her own and EforAll gave her the skills to make it happen.

Tick Tock takes shape
Instead of losing hope or finding herself discouraged, Steckler took her job loss as a sign to get started on her own adventure, an idea she had brewing in the back of her mind — a company that makes rewards programs for toddler- and preschool-aged children.

She got her business up and running in no time, and called it Tick Tock, which designs and sells products, such as stickers and charts that hang from doorknobs, to reward youngsters for such things as tooth brushing and potty training.”

“(The products) help kids develop healthy habits,” she said. “For potty training, (the products) hook onto a doorknob so they’re eye level, and the kids take ownership. It’s what resonates with kids. It seems that when kids are potty training, they’re ready to do it, so giving them the idea that they can reward themselves, that really seems to resonate with kids.”

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