By Diane Mastrull
WWR Article Summary (tl;dr) As another Jersey Shore season dawns, “Beach Caddy” is rolling into three new towns — Avalon, Stone Harbor, and Sea Isle City — and adding a car-washing service as it celebrates a pivotal moment: landing an investor.
Six parents set out two years ago with a business idea to end one of the greatest miseries known to beachgoers: lugging stuff to and from the sand.
Their Beach Caddy app https://www.njbeachcaddy.com was designed to connect vacationers with teens equipped with orange plastic wagons and motivated by the prospect of making a few bucks over the summer.
The service launched only in Ocean City, where the reception the first year was enough to warrant its return last summer.
As another Jersey Shore season dawns, Beach Caddy is rolling into three new towns — Avalon, Stone Harbor, and Sea Isle City — and adding a car-washing service as it celebrates a pivotal moment: landing an investor.
“What we’re most proud of is helping people enjoy the beach and taking the stress out of the beachgoing experience,” said Todd Serpico, a cofounder and father of four who teaches fifth grade at Radnor Elementary School. “Literally, dads hug our caddies.”
With three children under 11, Dave Rivell of West Chester immediately recognized Beach Caddy as “a great idea,” one worth investing in. “I definitely believe in less stress at the beach.”
An insurance salesman by profession, Rivell’s investment portfolio also includes Smoothie King, iCore Fitness, and KW Jackson Automotive, among others. He took a 10 percent stake in Beach Caddy in May after meeting Serpico for coffee and liking what he heard — that the business was about “more than taking bags to the beach.”
“They see it as increasing family time,” Rivell said. “How precious that time is and just making that experience smoother.”