Beautiful Dreamer: ‘Hair Spa’ Owner Takes The Entrepreneurial Plunge

By Aaron London
The News-Journal, Daytona Beach, Fla.

WWR Article Summary (tl;dr) At the age of 50, which she called a “tipping point,” Linda Booker decided it was time to take the plunge and open her own salon.

The News-Journal, Daytona Beach, Fla.

For some, becoming an entrepreneur is a revolutionary process: seizing on an idea and setting out to disrupt a market.

But for Linda Booker, the entrepreneurial impulse was more evolutionary. The owner of Steel Beauty Hair Spa in Palm Coast made the leap from employee to owner after more than 20 years in the business.

“It took me a while to come to that conclusion,” she said. “You have to grow that confidence.”

The process of gaining the confidence to strike out on her own was nurtured by her mother, who Booker said was her biggest influence.

“Every day we would talk and she would tell me that I have to open my own salon,” Booker said. “She always encouraged me and told me how to push past my insecurities.”

One of the issues weighing on her decision to open her own shop was her children.

“I have an oldest daughter that is special needs,” Booker said.

That obstacle faded away when she found a former salon space adjacent to the Halifax Hospice Resale Shop in the Winn-Dixie plaza on State Road 100.

“My daughter works next door in the thrift store,” Booker said. “For me, it gives me peace because I can pursue my goal of being a career woman and still not worry about being available to her.”

Getting to that point, however, was not a straight path. Living and working in Georgia, Booker dreamed of finding a place close to the ocean.

“I love the beach and I was always saving up my money to take a vacation at the beach with my daughters,” she said.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *