Blush Boutique Owner Strives To Offer Unique Boutique Experience To Greeley’s Historic Downtown

By Katarina Velazquez
Greeley Tribune, Colo.

WWR Article Summary (tl;dr) Entrepreneur Emilie Casseday often gets emotional when she thinks about how she turned her dream of owning a boutique into reality — “I’m not going to cry anymore,” she said playfully — but she credits a lot of her success to her faith.

Greeley Tribune, Colo.

Emilie Casseday has dreamed of owning a boutique ever since she was a little girl. Even at a young age, it made sense to her.

“I always loved clothes and I always loved shopping,” she said with a laugh. “So I think to me, in a little girl’s brain, it was like, ‘Well, then I’ll just own a shop.’ ”

And now she does.

Almost a year to date of starting Blush Boutique Co. in her basement, Casseday, 31, opened a storefront Dec. 6 in downtown Greeley at 805 8th St., Suite 100, between Mariposa Plants and Flowers and The Nerd Store.

The shop is a women’s fashion boutique and gift shop that sells primarily women’s clothing, alongside jewelry, unique home items such as pillows and teapots and more.

There’s also a selection of goods for men and children.

Before opening a storefront, Casseday wanted to start small and make sure a clothing boutique such as hers was something that would be profitable in Greeley.

She primarily ran the business out of her basement, hosted pop-up events and attended trunk shows, among other retail opportunities. After receiving positive feedback from women in the community, she said it was time to get a little bigger.

On Blush’s grand opening day, the 1,750 square-foot store was jam-packed with people from all walks of life, Casseday said. She boasted nearly 200 sales — more than what she got in one month when running Blush out of her basement.

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