Boutique Hotelier Is Teaming Up With Cannabis Brand

By Adam Tschorn
Los Angeles Times

WWR Article Summary (tl;dr) Positioned at the premium end of the cannabis-infused edibles market, Lord Jones’ products include $5 individually wrapped chews bursting with dark chocolate and espresso flavor, and 15 milligrams of THC each, and limited-edition small-batch gumdrops inspired by the flavors of foraged Icelandic berries, packed with 20 milligrams of THC each.

LOS ANGELES

Boutique hotel group Standard International and cannabis-infused confection maker Lord Jones have announced a partnership that includes opening a retail shop in the lobby of the Standard Hollywood early next year.

There are also plans to create co-branded THC-derived products and expand to the hotel’s downtown Los Angeles location, and beyond, as regulations permit.

Robert Rosenheck, founder and chief executive of L.A.-based Lord Jones, said the 2-year-old brand’s first retail flagship will take up about 300 square feet facing Sunset Boulevard just to the right of the hotel’s main entrance.

It will be stocked with the company’s full range of THC-derived edibles (gourmet gumdrops, caramels and chews) and topicals (some of which contain THC, others made with hemp-derived CBD), along with what he describes as “a very tightly curated assortment of best-in-class products, including smokable product” by other brands.

There are still some complications to sort out. Marijuana is illegal under federal law, and although California voters legalized adult recreational use a year ago, state and local laws pertaining to sales of THC-containing products are still in the process of being formulated and won’t be in place until next year.

“California has a dual-licensing program,” Rosenheck said, “which means you need to have a local license as a prerequisite for applying for a state license, and you need both to operate.”

He explained that with neither the West Hollywood nor California regulations in place, negotiating the permitting and licensing process required to open the boutique sometime in early 2018 was akin to “sort of building the airplane on the runway.”

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