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The Business Of Birthdays: How Downtown Entrepreneurs Celebrate Commercial Anniversaries

By Nancy Lavin
The Frederick News-Post, Md.

WWR Article Summary (tl;dr) This article takes a look at how several small business owners take pride in celebrating the anniversary of the opening of their businesses. Whether it is one year or ten….these entrepreneurs are marking the date with cakes, balloons and in some cases discounts for the customers.

The Frederick News-Post, Md.

The front room of Crisafulli’s Cheese Shop on Wednesday featured all the makings of a party — cake, lemonade, smoked meats and of course, lots and lots of cheese.

People peered inside the room of the East Second Street shop, some hesitant to enter.

“Is this a special event?” someone asked.

“It’s our birthday,” owner Sharon Crisafulli replied with a smile. She beckoned cautious customers inside the event room to sample and share in the celebration.

Wednesday marked the one-year anniversary since she opened her specialty cheese and charcuterie shop. The two-hour afternoon party, as well as a daylong 10 percent discount, was her way of commemorating the milestone.

“I wanted it to be kind of like a birthday party,” Crisafulli said, adding, “like something I would have in my home, with everything set up for people to enjoy.”

Up the street at Lebherz Oil & Vinegar Emporium, owners Josh Russin and Maggie Lebherz were celebrating their own business anniversary.

Birthday balloons tied to the sidewalk sign, sidewalk chalk and a window display with a sign that read, “Hip Hip Hooray. It’s our 6th Birthday!,” let customers know about the North Market Street shop’s six-year milestone.

Inside the store on Wednesday, though, there was no evidence of a party — no cake, candles or discounts.

“We like to keep it more low key,” Russin explained.

They had a cake for customers last year, for birthday number five, he said. But they’ve never done a discount or party.

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