Can These Women Crack Boulder’s Lack Of Diversity?

By Shay Castle
Daily Camera, Boulder, Colo.

WWR Article Summary (tl;dr) Shay Castle of the Daily Camera sits down with two local female leaders in Boulder to learn more about struggles, opportunities and the surprising link between workplace diversity and the #metoo social media movement.

Daily Camera, Boulder, Colo.

Diversity — or the lack thereof — is a hot topic in the Boulder County business world.

Local leaders cite it as a top priority, while national companies have expressed concern that it may stifle the area’s ability to attract talented workers.

There has been a lot of talk, but not much action, said Julie Imig, a business consultant and executive, leading her to wonder why diversity “is such a tough nut to crack.”

She decided to take a shot at it. Along with television writer and producer Madeleine Pollak, Imig founded Boulder-based Times Three to train companies in fostering diversity.

We sat down with the women to learn more about struggles, opportunities and the surprising link between workplace diversity and the #metoo social media movement:

1.) When companies reach out to you, is there typically a specific motivation or type of diversity they want to improve?

Pollak: Most companies know that diversity increases innovation and therefore revenue. Sometimes there’s stuff going on at the company that they’re not going to share with us. They might have some lawsuits pending, or women have brought issues to the attention of human resources or executives.

Imig: There’s a lot of conversation around diversity happening right now.

Pollak: There’s this whole feeling like, ‘We need to get unconscious bias training,’ because that’s a big conversation point right now. Sometimes it’s something a company needs to do to sell the company.

2.) How does the process usually work?

Imig: We do a diagnostic for them, to visualize if they have a diverse set of ideas represented. Who’s talking at the company and who’s not. From there we take the measures, build a program and measure the progress.

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