Chemistry Prof, Wife Invent Organic Baby Lotion

By Pam Kragen
The San Diego Union-Tribune

WWR Article Summary (tl;dr) After realizing many products billed as “organic” had artificial fragrances, dyes and petroleum-based ingredients, One California couple became determined to develop their own organic baby lotion. To come up with the final formula, the McCorkles spent six months experimenting with 27 different formulations and 14 product prototypes, which they tested and fine-tuned with the help of fellow moms in a local toddlers’ play group.

OCEANSIDE

College chemistry professor Kent McCorkle and his wife, Kim, waited a long time to have a baby. So when their children Connor, 2, and Chloe, 1, came along after many years of trying, they wanted the best for them.

But while shopping online for organic baby lotion, they found that many of the products billed as “all-natural” were actually laden with chemicals. So, armed with Kent’s Ph.D. in chemistry and Kim’s entrepreneurial spirit, the Oceanside couple invented their own lotion. In April, the McCorkles launched BareBaby Organics, which has already built a small but enthusiastic following.

BareBaby’s Premium Moisturizing Lotion is 100 percent organic, with ingredients that include shea butter, extracts of aloe leaf juice, marigold and dog rose fruit, as well as organic coconut, olive, grapeseed, avocado and sunflower oils.

To come up with the final formula, the McCorkles spent six months experimenting with 27 different formulations and 14 product prototypes, which they tested and fine-tuned with the help of Kim’s fellow moms in an Oceanside toddlers’ play group.

While sales so far are modest, about 7 to 8 bottles a day on Amazon.com and their website (barebabyorganics.com), customer satisfaction is strong. With the help of 86 enthusiastic reviews since mid-April, BareBaby’s organic lotion has jumped from page 14 to page 1 in searches for “organic baby lotion” on the Amazon website.

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