RP_MUSLIM_CLOTHES

Designer Calls Fashion Line ‘Antidote To Extremism’

By Ed Fletcher
The Sacramento Bee

WWR Article Summary (tl;dr) Latiya Gholar is the Sacramento-based clothing designer behind the American Umma collection. Gholar describes her work as a “hybrid collection of traditional Islamic concepts fused with American fashion hinted with futuristic elements of design.” A New York Fashion Week event in early February showcased 21 pieces of her collection.

The Sacramento Bee

A local fashion designer is turning heads — from New York to Sacramento — with a clothing line that infuses traditional Islamic clothing for women with bright colors, soft fabrics and sexy lines.

“My clothing is not what you think of when you think Muslim women,” said designer Latiya Gholar, the Sacramento-based clothing designer behind the American Umma collection.

Gholar describes her work as a “hybrid collection of traditional Islamic concepts fused with American fashion hinted with futuristic elements of design.” A New York Fashion Week event in early February showcased 21 pieces of her collection. Her work was also featured at Sacramento Fashion Week’s Feb. 23 “Fashion on Film” event.

Gholar, 35, began to design clothing that covers the body after her religious conversion to Islam in 2008 and enrollment in fashion school a year later. Her passion for her work led her on a voyage of discovery, learning how different Muslim cultures interpret the Quran’s teachings on the dress of women in different ways.

Most Muslim cultures agree the Quran teaches women to dress modestly, however the requirement to wear a veil or hijab and other practices vary among those practicing the religion. Gholar’s outfits have traditional long sleeves, drape nearly to the ankle and include a head-covering. They also hug the body, pop with vibrant colors, and include decadent fabrics.

She said Americans often “think terrorist” when they see women dressed in black Saudi-style clothing.

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