By Robert Rodriguez
The Fresno Bee.
As the state endures its fourth dry year, California residents are being encouraged by Gov. Jerry Brown to slash their water usage by 25%. In Fresno, watering your lawn has been reduced to two days a week, and even one day is preferred by city officials.
The dilemma over whether to let your lawn go brown has led to a surge in business for SYNLawn Central California. The Clovis-based company installs synthetic lawns for businesses and homes.
Melissa McQuown, an owner of the company, said year-to-date sales have increased 81%, compared to last year.
“We are booked all the way into the third week of September,” McQuown said.
To keep up with demand, the company had to hire an additional 4-man installation crew. They are doing 25 to 30 jobs a week, double the number of jobs they were doing five years ago.
The company has also rapidly outgrown its Clovis warehouse. A new, larger building is under construction.
“We have have stacks of turf rolls in our parking lot because there just isn’t any more room,” McQuown said.
And it isn’t just SYNLawn that is growing. The Fresno/Clovis area is home to at least five other companies selling artificial turf.
McQuown recalls how she first reacted 10 years ago when her brother told her the family was getting into the fake-lawn business.
“I thought it was a joke,” she said. “We even started out working out of my parent’s garage. But we took a leap of faith and look at how much business has grown now.”
Also taking a leap of faith was David Malcolm, owner of High Sierra Showerheads in Coarsegold. The small, family-run company got its start making low-flow irrigation sprinklers. Over time, the company branched out into water-saving showerheads. But sales remained soft, until media attention and the pain of the state’s drought began to spread to homeowners.