Etiquette Coach Focuses On How To Present Your Best Self

By Debra D. Bass
St. Louis Post-Dispatch

WWR Article Summary (tl;dr) Naretha Hopson of the “Ever-Appropriate Etiquette Institute” says that no one is going to tell you that you don’t meet the unspoken criteria of what they consider executive behavior or bearing. She says, you’ll just find yourself pigeonholed and confused by a lack of mobility. With “Etiquette Training” Hopson says young people can develop tools and behaviors to help them navigate their way to success.

St. Louis Post-Dispatch

Some might scoff at the notion of etiquette training in 2017, but they won’t laugh at the results, according to a Gen X entrepreneur.

Naretha Hopson of Ever-Appropriate Etiquette Institute started her business working with middle schoolers but her message resonated with corporate leaders and job training agencies developing millennials and Gen Z talent.

Among the young, there’s often a perception that “traditional” means “out-of-date” or “stodgy,” but Hopson, who is also launching online courses at, said that young professionals ignore her advice at their own peril.

There’s a widespread perception that millennials and Gen Z professionals are entering the workforce more immature than previous generations. Hopson says it’s a sign of a difference in etiquette training.

“A lot of people don’t know what they don’t know,” Hopson said. She noted that too often a candidate can be discounted for a simple social mistake because it’s a cue that they won’t be a good representative of a company that’s looking to appear savvy, confident and competent.

“It’s a game and it’s not fair — it’s not fair — but if you know the rules, you can increase your chance of success,” Hopson explains.

“Increase,” she said, not ensure.

She’s heard the refrain that someone did everything right and someone else seemed to do everything wrong, but they achieved X, Y or Z.

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