Facebook Bolsters Its Video Streaming Tool With New Features

By David Pierson
Los Angeles Times

WWR Article Summary (tl;dr) Facebook Video streaming keeps growing.  The social media giant has introduced a host of new features to Facebook Live, including the ability to live-stream to select groups of friends, live reactions with floating emojis and photo filters. For women in business who are re-inventing their marketing plans, video streaming can not be ignored.  

LOS ANGELES

In the two months since Facebook made its video broadcasting tool available to all users, the social network has found people are 10 times more likely to write a comment under a live stream than an ordinary video.

That intense engagement is what makes Facebook and marketers salivate, as it could open a new front for a company whose advertising revenue grew nearly 50 percent last year to over $17 billion.

The Menlo Park, Calif., tech giant said it won’t include ads in its streaming video in the near future. For now, the company is mainly interested in learning how users interact with its new tool and whether a vibrant ecosystem of user-generated videos can drive its growth.

On Wednesday, the company introduced a host of new features to Facebook Live, including the ability to live-stream to select groups of friends, live reactions with floating emojis and photo filters.

The playful additions are reminiscent of Periscope’s floating hearts and Instagram’s photo filters. Facebook also plans to add a doodling tool similar to Snapchat’s.

Such features will encourage people to view live videos, and keep watching them, said Michael Pachter, an analyst for Wedbush Securities.

“Facebook is merely trying to make the site stickier any way that they can,” he said.

Facebook won’t say how many people are using its Facebook Live, explaining it’s too early to judge the product, which was first introduced to celebrities, athletes and journalists last August before rolling out to everyone.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *