Father And Daughter Team Up To Create Pop-Up Boutique On Wheels

By Carmen Duarte
The Arizona Daily Star, Tucson

WWR Article Summary (tl;dr) 32 year old Selina Barajas is the founder of “Mi Reina Mobile Boutique.” Barajas can thank her father for helping to get “rolling.” Barajas’ father helped renovate an old 1961 Siesta Liner trailer, which houses the boutique.

The Arizona Daily Star, Tucson

A father and daughter had a dream to bring more business to Tucson’s south side. They worked and carved out a niche through a pop-up boutique on wheels.

Rene Rodriguez, a retired Sunnyside Unified School District coach, teacher and counselor, used his trade skills — along with the help of friends — and in five months renovated a 1961 Siesta Liner trailer, which houses Mi Reina Mobile Boutique.

Rodriguez, 60, did not stop there. After two years of tinkering, he is wrapping up a bucket-list project and putting the final touches on a 1957 Chevrolet truck that will pull the Siesta Liner to pop-up markets.

The toil, sweat and about a $7,000 investment is worth it when he sees his daughter, Selina Barajas, 32, erupting with smiles and enthusiasm as the founder of Mi Reina Mobile Boutique.

Barajas will showcase Mi Reina — My Queen — among the 15 businesses participating in a pop-up market for young entrepreneurs at Viva Performing Arts Center during the Tucson Rodeo Parade on Thursday, Feb. 23.

Mi Reina will sell some Western fashions modeled by real vaqueras, who have grown up riding horses, said Barajas, who comes from five-generations of Southern Arizona vaqueros.

In addition, the boutique “offers affordable, unique and stylish fashions” for young women to seniors, said Barajas, who selects clothes, accessories and purses to fit all occasions.

She purchases her merchandise, including vintage wear, in Los Angeles . Barajas said she keeps in mind that her customers are “thrifty and savvy shoppers on a budget.” Prices range from $4 for accessories to $40 for a party dress or a blazer. A blouse can sell for $12 on up to $28.

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