By Camille Dupire
Jordan Times, Amman
WWR Article Summary (tl;dr) Female entrepreneurs in the middle east are receiving some much-needed support from “Womena’s Womentum Accelerator.”
After a 2017 research study revealed that all-women entrepreneurial teams captured only 2 percent of investments by venture capitalists, a regional network is supporting Arab female entrepreneurs to accelerate their tech startups across the Middle East and North Africa.
Founded in 2014 to encouraging gender diversity and inclusion in the regional entrepreneurship ecosystem, “Womena” has built an award-winning Angel Investment group which already facilitated over 3 million AED ($817,000) in funding into 10 companies.
Romouz Sadeq, a young Jordanian entrepreneur, is one of these female leaders who benefitted from Womena’s womentum accelerator over the past four months.
On Thursday, she presented her innovative beauty delivery startup Mrayti to the regional ecosystem, as part of womena’s inaugural Demo Day, which honored seven other women entrepreneurs from Saudi Arabia, the UAE, Egypt, Tunisia and Morocco.
“I’ve been fortunate enough to be part of this program among brilliant startups from all over the Arab world. I really feel privileged to have gone through this program, which enabled me to become a better CEO,” Sadeq told The Jordan Times after the event.
She acknowledged her initial skepticism “with so many failed accelerator program that left us with empty promises and unfulfilled potential”. “It was hard to imagine that an accelerator program in its first rotation would deliver such value and be so well-planned,” she commented.
Mrayti, which was founded in 2017, delivers trusted, convenient and affordable beauty services by connecting independent stylists with customers looking for on-demand services,” according to Sadeq, who said that her innovative startup has helped support over 20 women across Jordan, “who could not adapt to the rigid concept of a 9 to 5 job”.