From The Big Apple To The Magic City

By Nancy Dahlberg
The Miami Herald.

Mary Biggins co-founded ClassPass, a fast-moving New York-based company that lets fitness enthusiasts pay one monthly fee to gain access to multiple specialized boutique fitness studios.

Launched in June 2013, ClassPass now has more than 200 employees and serves 37 markets around the world, including Miami, and most recently, Australia. It offers classes at 10,000 studios from the big names to small boutique neighborhood spots and has booked more than 10 million class reservations.

It’s also a venture capital darling, having raised more than $80 million in financing from Google Ventures and other firms.
So what is she doing in Miami? Not taking a vacation on South Beach, although she probably deserves one. Biggins is starting another company — but this time, it’s based in South Florida.

Along with co-founder Katie Ghelli, she launched MealPass this month in its first market, Brickell, with a curated list of 50 restaurants, such as American Social, Grazionos, El Taco Loco, Novecento, Sushi Siam and Suviche. For $99, members can select and then pick up a meal from a nearby restaurant each weekday, which works out to $5 a day if used daily. They can choose from dozens of choices such as veggie pizza, a tuna wrap, zucchini quiche or chicken teriyaki, among the offerings on one recent day.

MealPass creates efficiencies for restaurants because they will get all their orders by 9 a.m., Biggins said in an interview before the big launch day. Customers pick them up in a special line, so there’s no wait, and they will know exactly what they are getting because the photos on the website were taken by professional photographers and include detailed descriptions.

Now a team of 10, MealPass works out of Building.co, a shared workspace in Brickell. Fellow co-workers were beta testers. “We’ve been eating really well and a lot of it,” Ghelli said. “Somebody’s got to do quality control — we willingly take that on.”

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