Getting Up, Close And Personal With Celebrity Designers

By Muhammad Riaz Usman
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) Pritti Nanda is the founder and CEO of “SoPritti Events” SoPritti is a UAE-based initiative that brings customers the best in fashion and art through exclusive exhibitions.

DUBAI

Being raised in Mumbai and then living in Dubai for 35 years means Pritti Nanda, founder and CEO of SoPritti Events, had a good understanding of the fashion markets.

Although she wears only ethnic styles, she’s aware of the marketability of designers from different cities and countries such as Mumbai, Delhi, Lucknow and Pakistan.

“With the right balance of knowledge of fashion trends and knowing the market demand in Dubai, I was interested in the idea of holding exclusive and private fashion exhibitions and an e-commerce fashion platform. The true inspiration was my family and friends who encouraged and continue to support me to make this idea a reality,” says Nanda.

SoPritti is a UAE-based initiative that brings customers the best in fashion and art through exclusive exhibitions.
“The UAE is already a well-established brand in terms of being a fashion destination across all categories.

The marketplace has become increasingly crowded with many exhibitors and shops showcasing their styles. SoPritti differentiates itself by offering every shopper with an exclusive shopping experience.

The key to success for SoPritti is to ensure that all the designers are in attendance personally to customise and provide one-on-one fashion advice to my friends and the market. The concept of an exclusive network of shoppers combined with the personalised experience is why the idea is a game-changer,” Nanda claims.

After a successful ‘Ramadan Souk’ venture in May, SoPritti organised its 15th season on September 23 in Dubai, with the added draw of a maiden foray in Abu Dhabi on September 25.

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