Google Looks To Empower Small Businesses With Website Builder, Digital Training

By Anirban Ghoshal
Hindustan Times, New Delhi

WWR Article Summary (tl;dr) Google’s “Digital Unlocked initiative” will invest in digitally training small businesses in India to help them grow. Under “Digital Unlocked”, Google will hold 5,000 offline training workshops over the next three years across 40 cities.

Hindustan Times, New Delhi

Internet giant Google on Wednesday launched two new initiatives — a digital training program called Digital Unlocked and a free website builder called Google My Business app — aimed at empowering nearly 51 million small and medium businesses (SMB) in the country.

“The Internet is a powerful equalizer and we are motivated to bring the benefits of information and technology to as many people as possible. Building for everyone and making it available in the hands of as many people is at the heart and core of what we do. And we do this by investing in open ecosystems,” Google CEO Sundar Pichai said while launching the two new initiatives in New Delhi.

‘Digital Unlocked’
“The Internet and digital technology will be an engine of growth for the Indian economy.

Today, anyone can become an entrepreneur, a developer, or a creator, but it is important that they have the right tools and skills to digitize.

We believe it is important for us to invest in training and equipping these individuals and small businesses to accelerate their journey of growth,” Pichai on the Digital Unlocked initiative.

Under Digital Unlocked, Google will hold 5,000 offline training workshops, in partnership with FICCI and the Indian School of Business, over the next three years across 40 cities.

The online training comprises a set of 90 self-paced video tutorials with sets of topics ranging from building a web presence and driving online growth to reaching customers over mobile and video. The trainings will be certified by Google, Indian School of Business and FICCI.

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