Hammock Way Of Life Guides Entrepreneurs Toward Dreams

By Ann Friedman
The Daily Gazette, Schenectady, N.Y.

WWR Article Summary (tl;dr) Janet Lynn Tanguay is the founder of “Hammock Way of Life”, a company which helps people create their best lives. Tanguay uses tools like vision-boards and mind mapping.

Schenectady, N.Y.

Janet Lynn Tanguay has helped more than 600 entrepreneurs by giving them tools to launch their own businesses.

Tanguay serves as the entrepreneurship manager at the Capital Region Chamber and also launched her own business, Hammock Way of Life, which guides clients by using vision-board coaching and kits, mind mapping, focus groups and online courses.

The 53-year-old Amsterdam resident grew up in Vermont and received her bachelor of arts in English from the University of Vermont.

She relaxes by exercising twice a day, meditating, reading, creating art and visiting the spa.

Tanguay said her motto is “Envision your life transformed.”

Question: How did you come up with the name Hammock Way of Life?

Answer: Hammock Way of Life is a metaphor for anyone’s dream life or vision. I’ve spent most of my career working with artists and entrepreneurs, and now I’m expanding to a broader audience to include anyone with a dream that needs help with that vision coming to fruition. At the chamber’s entrepreneur boot camp, I would often get matched with a student entrepreneur and we would discuss our vision for the future.

My vision always included being retired in a hammock on an island somewhere. Eventually, this vision became my new business. I will say, however, that if you’ve ever tried to get in and out of a hammock easily — that I’ve considered renaming the business Adirondack Chair Way of Life.

Q: Where do you see potential for business development in the Capital Region?

A: I see continued potential for business development in the Capital Region in the area of services and education for second stage business growth. There are now a plethora of programs for startup entrepreneurs in the region, and also programs like “Propel” at the chamber and “Emerging Leaders” through the U.S. Small Business Administration for businesses in the $400,000 or more categories.

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