Healthful, Home-Cooked Dinners Made Easier, With Recipes And Groceries Delivered To Your Door

By Casey A. Gilman
The Philadelphia Inquirer

WWR Article Summary (tl;dr) From “Blue Ribbon” to “PlateJoy”, meal-planning companies are increasingly helping consumers take the headache out of figuring out how to get dinner on the table.

The Philadelphia Inquirer

“We’re living in this time when if you ask people if they’re happy with what they’re eating, almost everyone says no,” said Christina Bognet, founder of PlateJoy, a personalized, online nutrition service.

PlateJoy is just one of the many companies cashing in on Americans’ hunger for fresh, fast, at-home food, and the movement toward “a healthy lifestyle” and away from “diets.”

Some companies, like PlateJoy, provide meal-planning with healthful recipes and shopping lists (Relish!, Cook Smarts, eMeals, the Fresh 20, Real Living Nutrition Services). Others deliver meal kits complete with recipes and all the fresh ingredients you need to cook your meals (Blue Apron, Hello Fresh, Plated). And for those who want to eat healthful food but don’t want to cook at all, there are the fully prepared, heat-and-serve services of companies like Munchery, Fresh Diet, and Freshly.

Freshness is the trend here. But so is diversity. Blue Apron proudly publicizes: “Recipes never repeated in the same year.”

Darren Seifer, food and beverage analyst for market research NPD Group, isn’t surprised. “One of the things that consumers would like to do at dinner is try new and different things. When we look at dinner occasions, especially in millennials and Gen Xers, they like variety,” he said.

PlateJoy, which recently announced its new partnership with the Instacart grocery delivery service in Philadelphia, offers a trove of healthy recipes, a service to deliver the ingredients to your door, and the ability to customize your meals according to your preferences, allergies, and medical needs.

But why is there a need for this service? There’s no shortage of cookbooks, television shows, and online recipes available for inspiration. Your favorite celebrity chef, movie star foodie, or nutritional guru can personally guide you through the newest, tastiest, and trendiest flavors. But apparently just having recipes isn’t enough for some.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *