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On The House: Snapchat Emerges As A New Way To Sell Real Estate

By Caitlin McCabe
The Philadelphia Inquirer

WWR Article Summary (tl;dr) SnapListings is a real estate service featured on Snapchat, the trendy picture-messaging app that successfully debuted on the stock market earlier this month. SnapListings posts video “stories” five days a week spotlighting new apartments and houses on the market.

The Philadelphia Inquirer

If you’re currently on the hunt for a house to buy or an apartment to rent, I get it: The search can be onerous.

By now, you’ve probably viewed multiple properties in person. There’s a chance you may have bid on one, maybe even a few. Are multiple house-hunting websites bookmarked on your computer? There are others like you out there.

So what if you could skip the open houses, the tours, the hours searching online? And what if something delivered to you each weekday a fresh set of houses, newly listed within the last few days? Even better: You wouldn’t have to leave home, with the ability to watch video walk-throughs straight from your phone. Would you use it?

Because it’s out there. And it’s free. There’s just one caveat: You have to get hip.

Called SnapListings, the service is featured on Snapchat, the trendy picture-messaging app that successfully debuted on the stock market earlier this month. As an account Snapchat users can add as a “friend,” SnapListings posts video “stories” five days a week spotlighting new apartments and houses on the market.

Created in October by Dolly Meckler, 24, and Michael Hoffman, 27, the SnapListings account is consistently run by four licensed real estate brokers four days a week, with a guest broker on Fridays. With each having the authority to control the account on an assigned day, the brokers can take followers inside listings all day long, recording and posting 10-second videos of interiors and exteriors, adding them together to create a comprehensive “story.”

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