Liz Reyer: Expanding Business Wants To Stay Unified As It Grows

By Liz Reyer
Star Tribune (Minneapolis)

WWR Article Summary (tl;dr) How do you foster a company culture when a business is growing and employees are working from multiple locations? Business coach Liz Reyer takes a look at ways to keep and foster a company’s shared values.

Star Tribune (Minneapolis)

Q: I’ve been growing a small business, and we’re getting larger now, adding new locations and expanding the team. So far, we’ve all been based in the same office, but now I have to consider how to remain unified when some people work from home, and others have offices in different cities. What’s the best strategy for us?
-Monique, 47, owner, business consulting firm

A: There is no “one size fits all” solution; the best approach depends on your industry, your customer base, your service model, and your employees’ needs and preferences.

For better or for worse, your industry lends itself to a structure distributed across locations.

Different industries, for example, manufacturing, will have different challenges to consider, especially when work from home options are under discussion. But for you, all options can be on the table.

Consider your current customer base and service model. If you’ve built your company on in-person service, this will affect your decision. This is a harder approach to scale up, since you will either have facility costs and specific recruiting needs in each market you want to expand to, or high travel costs to get your people to your customers.

A more virtual service approach provides more flexibility in company structure. Take time to determine what suits you best moving forward, where would you like to be in five years?

Now, employees. Start with the needs of current team members. Some may want flexibility to work from home, and others may not. There may be perceived inequity if it’s available to some based on their roles, and not others.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *