By Laura Oberle
The Island Packet (Hilton Head Island, S.C.)
They are a sign of femininity and beauty, fluttered by flirts and lavishly drawn on cartoons for gender identification.
When it comes to eyelashes, one thing is clear: The longer and fuller, the better.
For centuries, women have sought cosmetic remedies to artificially enhance their lashes.
But sometimes using mascara and an eyelash curler isn’t enough; now many are turning to lash extensions for that added “pop.”
False eyelashes date back to 1916, invented for the film “Intolerance.”
Human hair was woven through fine gauze and applied to actress Seena Owen’s eyelids.
Since then, technological advances have made eyelash extensions safer, longer lasting and more natural looking.
Synthetic extensions are attached to individual eyelashes with surgical grade adhesive. The extensions eliminate the need for mascara.
And it’s all the rage, even in small towns.
Faces Day Spa on Hilton Head Island, S.C., began offering lash extensions two years ago.
It quickly became the spa’s most popular service. With only two beds available for lash extension clients, technicians found themselves taking up massage and facial tables to keep up with the number of appointments.
Eyelashes were demanding a place of their own, and in September, Faces opened a Faces Lash Studio.
“I feel sexier with them,” said Bethany Woernle, an esthetician and lash technician at Faces Lash Studio. “When you wake up, you don’t have all that mascara running under your eyes. I can walk the dog and look good.”
Takiya Smith opened Beautique Lash and Brow in Beaufort, S.C., in 2010 with the thought of running a modest business with a stable clientele. But that small business quickly grew; there are now four locations — in Beaufort, Bluffton, Savannah and Dataw Island. Smith is hiring technicians to keep up with the growing demand.