#MadeInMiami: Ginnybakes’ Sweet Success

By Nancy Dahlberg
The Miami Herald.

Ginnybakes is a made-in-Miami story.

The young food-products company offering organic, gluten-free and kosher snacks started out five years ago as one woman’s vision and then a tiny family company with all hands on deck. Today ginnybakes has 35 employees, and its products are in some Publix, Whole Foods, Kroger, Fresh Market and Albertson’s supermarkets as well as many smaller stores nationwide. Ginnybakes cookies are part of first-class snack baskets on American Airlines, and the products are also sold on ginnybakes.com and through Amazon.

The food products — cookies in two sizes (regular-sized cookies in boxes and minis in snack bags), bake mixes, bars and crumbles — are created, baked, packaged and shipped right from ginnybakes headquarters, a large office, kitchen and warehouse in northwest Miami. The company’s T-shirts sport the hashtag #MadeInMiami.

“It’s been a real sense of fulfillment that this product launched, hit supermarkets and is a national product. This is my dream, this is my passion project, I taught my boys more lessons from this than anything else I ever taught them. It’s about hard work, ambition, drive,” said Ginny Simon, founder and CEO of ginnybakes and a mother of four sons.

Last year, ginnybakes landed at No. 211 on the prestigious Inc. 5000 list of fastest-growing private companies, with $2.15 million in revenue in 2014 and a three-year-growth rate of 2,027 percent. The company was No. 13 in the food and beverage category, “and we were number one in passion, don’t forget to mention that,” quipped Steve Simon, president of the company and Ginny’s husband.

Since then, revenues have grown to $3.1 million in 2015, a 45 percent increase over 2014, said CFO Jason Lewis, who has a background in private equity and financial analysis. Online sales at ginnybakes, which were essentially zero at the beginning of 2015, grew steadily and are currently 2 to 3 percent of revenues, he said.

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