By Jessica Roy
Los Angeles Times
WWR Article Summary (tl;dr) It takes more than just a cute pet and an iPhone to make a pet Instagram famous. To find out how to make your pet a star, Jessica Roy of the LA Times consulted the experts.
There are all kinds of jobs today that wouldn’t be possible without social media. One surprisingly lucrative gig: posting pet photos on Instagram.
A sponsored post, one in which your pet is photographed with a product, can fetch from a couple hundred dollars to tens of thousands. (The pet doesn’t have to be a dog or cat. There are successful accounts for foxes, pigs and at least one featherless bird.)
If your pet can perform on video, that’s worth even more, especially if you make the leap to booking TV commercials.
It takes more than just a cute pet and an iPhone. To find out how to make your pet Insta-famous, we consulted the experts:
Varisiri Methachittiphan, who lives in Corona and owns a cat named Nala. @Nala_cat has 3.4 million Instagram followers. Running that account for Nala and her two other cats (@white_coffee_cat, who has 1.5 million followers, and @hello_luna_rose, who has more than 295,000) is Methachittiphan’s full-time job.
Aiden Lee, who lives in L.A. and owns Geordi La Corgi, named for the character Geordi La Forge from “Star Trek: The Next Generation.” @LAcorgi has more than 238,000 followers. When Lee isn’t working with Geordi, she’s an art director at an ad agency.
Loni Edwards, the founder and managing partner of the Dog Agency, a New York City talent agency that represents Insta-famous animals. Edwards’ dog Chloe ( @chloetheminifrenchie) has more than 172,000 followers.
Colleen Wilson, the chief executive of Pets on Q, an L.A. talent management company that manages animals that star in commercials, do book deals and, yes, have massive Instagram followings. (Nala and her feline siblings are part of Pets on Q’s talent menagerie.)