Jordan Times, Amman
UN Communications Group
WWR Article Summary (tl;dr) This article takes a look at one female entrepreneur’s experience with an empowerment and support program called (“Spring Forward for Women”)
Khuloud is a farmer and a volunteer at a community-based organization in a rural area in the northeastern governorate of Mafraq.
A year ago, Khuloud received a micro-loan which she used to start her own business. She bought grapevines and was soon able to start selling the products at the local farmers’ market.
Khuloud was inspired to start her business by another woman in her community who went through the same path.
“It was the first time I ever heard of a woman in my area receiving support to start a business, and I thought that, if she can do it, maybe I could do it too,” Khuloud recalls.
Once the investment began to generate dividends, Khuloud bought chickens to expand her business and to supplement her family’s income.
The mother-of-four’s first supporters are her husband and children.
“At the beginning, my work was criticized. People in my neighborhood would tell me that it’s not acceptable for a woman to work at the farmers’ market, because most of the workers in the market are men and I would have been absent from the house during the day due to long commuting hours to reach the place,” she says.
Initially, Khuloud promoted the business in her community, starting from her children’s teachers.
Through word of mouth, she managed to gradually expand her client base and systematize her marketing at a larger scale.
“As time went by, these people got used to the idea and stopped criticizing me, and I believe that this happened because I proved myself. I didn’t step down or give up. What truly matters is to have a clear vision and not to feel vulnerable, while gathering the support and the motivation needed from your family and beloved ones,” Khuloud says.