Are Millennials That Mysterious? UC Berkeley Looks For Workplace Answers

By Annie Sciacca
The Mercury News

WWR Article Summary (tl;dr) Berkeley Executive Education, a division of the university’s Haas School of Business, is building a program completely around demystifying millennials in the workforce. Held in early February, it’s a two-day program called #ManagingMillennials: Unleashing the Power of Millennials.

The Mercury News

Search the term “millennials” on the internet and you’ll find a slew of articles, essays and think-pieces trying to figure out the inner workings of the first generation to come of age in the new millennium.

There is no specific dates that define the scope of the millennial generation, but many agree that it consists of people born between 1980 and 2000.

That’s a pretty large age range and covers a large number of people, more than 80 million, by many accounts, but that hasn’t stopped some from trying to analyze, categorize, summarize and proselytize about the various ways in which millennials are doing, well, everything.

There are headlines about how millennials are killing countless industries, from golf to cereal, and business surveys breaking down every aspect of millennials’ buying habits.

There is also endless analysis about millennials’ work force participation and work habits, something that UC Berkeley is taking on in its own program aimed at helping employers manage what is sometimes portrayed as an alien group.

Berkeley Executive Education, a division of the university’s Haas School of Business, is building a program completely around demystifying millennials in the work force. Held in early February, it’s a two-day program called #ManagingMillennials: Unleashing the Power of Millennials.

“After completing this program, you will understand how key generational differences impact our interactions in the workplace,” the website reads. “These differences include communication, expectations, motivation and values. Once you are able to grasp these key concepts, you will attract, motivate and retain millennials, while maintaining a positive culture.”

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