Pitch Perfect: Entrepreneurs Share Tips to pitching success

By Sarah Self-Walbrick
Lubbock Avalanche-Journal, Texas

WWR Article Summary (tl;dr) Geoffrey Graybeal, who teaches entrepreneurship classes at Texas Tech says that when pitching your product, “If you’re not excited about it and can’t convey that enthusiasm with your body language and delivery, why should anyone else be excited about investing in you?”

Lubbock Avalanche-Journal, Texas

As Tiffany Thomson prepared to pitch her business idea to a roomful of potential investors, she was hopeful. She was trying to gain traction for her hybrid business model that will allow financiers to make money while giving back to their community.

Thomson’s Fight the Good Fight Foundation is hoping to expand its for-profit/nonprofit trade show concept, It’s Time for Me Day. The events would allow investors and businesses who rent booths at the trade show to earn money, but also give to a charity of their choice. Since it is a unique concept, Thomson has had to work on her pitch to sell the idea.

Investor Adam Brandley thought Thomson’s business idea had potential when he first met her in April. But it was not just the concept that sold him.

“The first thing is, where is the heart?” Brandley said.

Passion is one of the main things Brandley said he looks for in entrepreneurs. He said Thomson’s obvious dedication and drive to see her business succeed was one of the main reasons he decided to invest in her concept.

Being enthusiastic is one of the main components of successfully pitching your business idea to investors, said Geoffrey Graybeal, Texas Tech assistant professor of public relations.

“This should be fun, so delivery is important and you should be enthusiastic for the opportunity to share your ideas with the world without being over the top like a telemarketer salesman,” Graybeal said in an email. “If you’re not excited about it and can’t convey that enthusiasm with your body language and delivery, why should anyone else be excited about investing in you?”

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