The Power Of Maftool: Success Story Of A Woman Entrepreneur

By Camille Dupire
Jordan Times, Amman

WWR Article Summary (tl;dr) Maisoon Hussein is a proud business owner who wakes up every day before dawn and starts preparing her now famous “Palestinian couscous” on the floor of her Zarqa home.

AMMAN

Used to making maftool (a form of hand rolled pasta pearls made out of wheat, flour and bulgur) for her family and friends, Maisoon Hussein never imagined that this traditional Palestinian dish would become her source of income and the reason for her personal success.

Maisoon fled from Palestine during the war with no possessions or skills that qualified her to work in her newfound host country, Jordan. Her husband was sick, making her the only one able to provide for her family.

“I started making maftool to feed my children, as we had nothing else to live off,” Maisoon recalled, adding, “sometimes, I didn’t have six piasters in my pocket to buy one kilo of lentils to feed my kids.”

Today, Maisoon is a proud business owner who wakes up every day before dawn and start preparing her now famous “Palestinian couscous” on the floor of her Zarqa home.

“My journey started when I joined the ‘Home- based businesses training programme’ conducted by USAID Local Entreprise Support Project [LENS] in Zarqa. There, I learned how to upgrade the quality of my dish in order to sell it to other businesses such as restaurants and supermarkets,” Maisoon told The Jordan Times recently, stressing that “it was really the turning point from selling my product to neighbours and acquaintances to scaling it up to a much wider customer base”.

Along with 30 other women, she attended trainings in networking and various techniques related to product marketing. She also participated in food tasting and food festival events, where she got to build a client base and receive feedback to improve her business.

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