Small Business Professor: Update Your Website On A Budget

By Bruce Freeman
The Small Business Professor

WWR Article Summary (tl;dr) Valerie Paik is the vice president of business development at “TAG Online”, a website design firm. Paik says that when it comes to updating your website you should start by taking a look at the PURPOSE of your site and what you want to accomplish.

The Small Business Professor

Q: I know I need to update the website for my small business but I have a limited budget and want to get the most bang for my buck. What should I focus on?

A: Your website is the digital embodiment of who you are as a business operator. It tells everyone what you do and why and how you do it. It’s not only a crucial part of your overall marketing strategy, it’s also a way to interact with your clients and prospects 24/7.

Valerie Paik, the vice president of business development at TAG Online, a website design firm, says the clients of her firm who have had the most success creating effective websites have all had one thing in common: knowing their goal.

So, start by taking a look at the purpose of your site and what you want to accomplish.

Do you want your site to act as a publishing platform that creates exposure and opportunities for you as an expert in your field? Perhaps you want to use your site to generate leads and grow your email list. Or, is your website an actual place to conduct business through e-commerce? Maybe you just want to provide tools for your existing customers.

It’s OK to have multiple goals for your site but make sure you prioritize. And remember, if you don’t know your goals, you can’t measure success.

Once you know your goals, take a look at some of the specifics, starting with the site’s design. A professional design should:

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