Social Media Guru Reveals How To Succeed In Business

By Mark Pesto
The Tribune-Democrat, Johnstown, Pa.

WWR Article Summary (tl;dr) Social media expert Glen Gilmore recently spoke with students at the University of Pittsburgh at Johnstown saying, “If (students) use social media in a strategic way and think about what it is they’re sharing, they’ll build a personal brand — a brand that will allow them to have opportunities, not just locally, but globally as well.

The Tribune-Democrat, Johnstown, Pa.

Establish your goals. Learn from those more experienced than you. Be patient.

Those were a few of the tips that social media expert Glen Gilmore offered to Pitt-Johns–town students who packed Pasquerilla Performing Arts Center on Wednesday night to hear the latest installment in the university’s Globally Impactful Speakers & Talks series.

Gilmore, a professor at Rutgers University School of Business who boasts more than 300,000 followers on his Twitter account, @GlenGilmore, advised his listeners to use their social media accounts “to share their passions and to make change in the world.”

“If (students) use social media in a strategic way,” Gilmore said, “and think about what it is they’re sharing, they’ll build a personal brand — a brand that will allow them to have opportunities, not just locally, but globally as well, and help them — to the extent that they’re staying in the area — to bring new economic vitality and entrepreneurship here.”

Gilmore broke down the process of becoming a social media influencer into a few simple-sounding steps.

“Establish what your goals are,” he advised students.

“Follow people who are in the field that you want to be in. Try to discover what they’re doing, what it is they’re sharing, and from there begin to demonstrate your own personal brand, your own personal thoughts, so that you become recognized too as a thought leader.”

“It’s not going to occur overnight,” Gilmore cautioned, advising students to be persistent and to implement their strategies consistently and over time.

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