By Diane Mastrull
The Philadelphia Inquirer
WWR Article Summary (tl;dr) In May 2014, Lisa Batra launched “My Kid’s Threads”, an online consignment shop for designer children’s clothing. Batra describes her business as “an online marketplace for clothes with an exit strategy.” In other words, a place to unload clothes children outgrow and, in so doing, recoup a portion of their purchase price.
Lisa Batra’s e-commerce career has been defined by multimillion-dollar retail names: QVC; the Limited; Bath & Body Works; Lowe’s Home Improvement; Charming Shoppes. And now, My Kid’s Threads.
That last one might not be a household name, but it’s arguably Batra’s most impassioned professional endeavor, and evidence that despite the high odds of skinned knees and spilling accidents, parents are willing to dress young children in designer duds. They just don’t want to pay top dollar for them.
Batra, 38, came to that conclusion through personal experience, giving birth to two children, now 7 and 5.
“I realized how difficult it was to find high-quality kids’ clothes” at affordable prices, Batra said. She cited an astonishing statistic regarding how much practice any parent of a growing child gets in that hunt: “Kids are going through seven clothing sizes in their first two years of life.”
As a retail veteran with an MBA in new ventures and entrepreneurship from Pennsylvania State University, Batra saw a business opportunity and in May 2014 launched My Kid’s Threads, an online consignment shop for designer children’s clothing, sizes newborn to 16. Inventory at its headquarters and warehouse outside Philadelphia is currently about 10,000 items, and handled by a staff of about 10.
Batra described her business as “an online marketplace for clothes with an exit strategy.” In other words, a place to unload clothes children outgrow and, in so doing, recoup a portion of their purchase price. The clothing must be in good condition, and most definitely not from Wal-Mart or a dollar store.