By Muhammad Riaz Usman
Khaleej Times, Dubai, United Arab Emirates
WWR Article Summary (tl;dr) In an effort to tackle the rising issue of obesity among children in the UAE, entrepreneur Sara Ghosn created “Yum in a Box.” Each meal is packed in a colorful box designed to appeal to children of a specific age and comes with games that enhance the meal time experience, making it something they look forward to.
Sara Ghosn has always loved children and this care for their well-being inspired her to create Yum in a Box — a nutritious and well-balanced meal option for children between the ages of two to 10 years.
She was raised in the UAE and is very familiar with the eating habits of children in the region. This project is an extension of her passion for children of this generation.
“I got the idea several years ago when I was working on a passion project in university and began to understand the importance of a healthy lifestyle for children,” said Ghosn.
After completing her studies, Ghosn decided to take an initiative to change children’s perception about healthy food in order to tackle the rising issue of obesity among children in the UAE.
“Once I came back to the UAE, I realised that healthy food options for children in the market were very scarce. This was when I decided to start Yum in a Box,” she said.
Yum in a Box offers carefully-designed and customized breakfast, lunch and snacks menus using unique recipes made up of essential ingredients that children require.
Healthy eating habits
“Through this initiative, I hope to instill healthy eating habits in children from a young age and help develop a good relationship with good food,” she said.
Each Yum in a Box meal is packed in a colorful box designed to appeal to children of a specific age and comes with games that enhance the meal time experience, making it something they look forward to. The boxes are currently being delivered to nurseries directly and will soon be available to school canteens and private homes, based on each mother and child’s requirement.