This Entrepreneur From India Helps Launch Other Female Startups

By By Namita Shibad
Hindustan Times, New Delhi

WWR Article Summary (tl;dr) Meet Dina Vallecha, the Indian entrepreneur who has built a wildly successful event business that caters to many female entrepreneurs. The “WE show” which started out as a small expo for small business owners has grown in leaps and bounds over the last 17 years.

Hindustan Times, New Delhi

When a woman starts a business, it is almost de rigueur that it would be something to do with the fashion industry.

Of course there are a few who venture into male dominated fields, technology, auto. But these are few and far between. So when Dina Vallecha started Virtual Expositions in 2001, it was pretty uncommon. Who would make a business out of organizing exhibitions?

“But that’s what I wanted to do,” says this feisty lady. ” When we shifted from Mumbai to Pune, we bought a shop in Koregaon Park. At that time I used to design clothes and sell them, like most housewives do. Our shop was divided into three. We had a computer training class for kids, my husband Vinod, did Auto seat covers and I sold clothes. ”

It was during this period that Dina felt the need to do something more. “You know I used to meet a lot of women, mothers of children who would come to learn computers, or buy my clothes and I realized that a large number of these ladies were doing something or the other from home. And they were making really good stuff whether it was pickles, jams, diyas or clothes. And I thought to myself, why can’t they have a platform where they can reach a larger market?,” says Dina.

“They were able to sell to their family and friends till then. I thought why not get them to the market where their businesses could grow. In fact, the lack of access to a larger platform was the only thing that was stopping growth for many of them. So I decided to organise an exhibition where only women entrepreneurs could display their wares.”

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