Women-Owned Businesses Set To Dominate On Trendy National Avenue

By Janet Patton
Lexington Herald-Leader

WWR Article Summary (tl;dr) This article out of the Lexington Herald-Leader takes a look at how WOMEN are crushing it in business in one up and coming neighborhood in the city.

Lexington Herald-Leader

More changes are coming to National Avenue, the blooming business district off Winchester Road.

The area, which will be home later this year to the new restaurant from popular local chef Cole Arimes, is about to open a building of tenants with businesses all owned by women.

That fits the trend for the area. According to developer Chad Walker, the female-owned businesses in the Warehouse Block area now outnumber those owned by men by far.

The building at 740 National will be fronted with The White Dress of Lexington, a bridal business that is moving from the Southland Drive area.

Owner Julia Reese said that she didn’t know much about the area before she saw it. Then she was sold on the industrial look. Her new place will have open ceilings with more than 100 dresses suspended from wooden rafters.

The brides will have three private suites to try on the gowns and a presentation area if they want to stage a “reveal” to family and friends.

“I think it’s going to be an ultra cool, modern take on the whole thing,” Reese said.

And now that she’s gotten to know her new neighbors, she’s excited about the prospect of collaborations.

“It’s a very artsy area, which will be a good compliment, with flower shops, jewelry stores … I think we’re going to blend really well,” Reese said. “Lots of fitness studios … we can definitely can do bridal boot camps.”

Lauren Higdon, owner of Centered, a yoga studio nearby, said that many of the Warehouse Block businesses, particularly those owned by women, are focused on “cooperation, not competition.”

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