By Tracey Porpora
Staten Island Advance, N.Y.
WWR Article Summary (tl;dr) Entrepreneur Tiffany Saldibar loved the concept of the “blow dry bar” so much that after she had a baby she decided to open one herself. She said, “Once I became a mom I realized I had no time for myself; no time to do anything, so I became obsessed with these ‘Drybar’ type of ideas.”
STATEN ISLAND, N.Y.
As an advertising executive, Tiffany Saldibar, 32, often gave her clients a gift to pamper themselves.
This would often include a day at a “blow out bar,” where they could have their hair blown out by a professional stylist, and enjoy a cocktail at the same time.
“In the agency business you take out who ever is buying from you as a ‘thank you,’ and they didn’t want to do dinner and drinks; they were declining those invitations from sales reps. But they would accept in a heartbeat to go get a facial or blow out,” said Saldibar.
Saldibar’s clients enjoyed this “treat” so much, she started to see it as a lucrative business she could launch on her own.
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Plus, she had been working 10 years in the advertising business, and as the mother of a 2-year-old son, not having to commute to Manhattan every day from Meiers Corners was preferable.
“Once I became a mom I realized I had no time for myself; no time to do anything, so I became obsessed with these ‘Drybar’ type of ideas,” said Saldibar, noting these establishments don’t color or cut, just style hair.
“I devised the concept of Blush Blow Out Bar out of a need on the North Shore, drawing inspiration from some of my favorite blow dry establishments in Manhattan. Being a super busy mom and career woman myself, I wanted it to be a place for other women to turn to that will help them look and feel their best without having to spend a fortune or feeling guilty for having done so,” she added.
So she did her homework, researched areas, found top stylists and opened her own take on a popular chain. Blush Blow Out Bar opened on Forest Avenue, in the heart of one of the Staten Island’s most thriving business districts, in July.
“You’re not cheating on your hairstylist if you’re just getting a blow out,” she said.
Saldibar, who is still a consultant in the advertising industry, said much of her inspiration to open her own business came from her mother, Lissette Purrone.
“I was watching her frequent some less than stellar places in the area where her hair was getting repeatedly over processed with unnecessary amounts of heat and cheap product,” she said.
“Once I told my mother about the concept, she became my number one supporter,” added Saldibar, noting her mother is also her partner in the business.
Saldibar found a the perfect space to open her business — it was formerly “Pretty Woman” salon.
“The layout was already here, I just gave it a major facelift,” she said of the clean lines, and mostly white decor that has a chic, yet inviting feel.
From high school teenagers to new moms in their 30s looking for some “me time” to senior citizens, Blush Blow Out bar has became a main attraction on the Forest Avenue business strip.
She noted that the staff at the blow out bar have been trained by industry veteran and celebrity stylist Adam Moreno.
“Hopefully they all agree that my staff is simply the best — respectful, warm, inviting, but most importantly experts at blowing out and styling hair. They all have a range of full service salon experience to national blow dry chains, such as Drybar. Our lead stylist came to us from Dream Dry (Rachel Zoe’s blow dry chain) in Manhattan,” said Salisibar, noting the lead makeup artist is a graduate of The Makeup Forever School.
“That said, I truly believe that I’m bringing the Manhattan experience to the Island without the Manhattan prices,” she added, noting clients can book appointments online.
BLUSH BLOW OUT BAR AT A GLANCE
Address: 395 Forest Ave, Randall Manor