Business

A Happiness Ambassador

By Deepthi Nair
Khaleej Times, Dubai, United Arab Emirates.

WWR Article Summary (tl;dr) Jumana Al Darwish is empowering women everywhere by helping them improve quality time with their children. Dissatisfied with her own work-life balance, she created a business called “The Happy Box”. The concept involves sending out themed activity boxes every month to help working mothers and extended family spend time with children aged between three to 11 years.

Dubai

Jordanian expat Jumana Al Darwish had it all in Dubai. A perfect career and a beautiful family. However, as a lot of working mothers often feel, she was yearning to spend more time with her daughter. Her workload and busy lifestyle were coming in the way of some quality family time. In 2014, she decided to translate her desire to spend time with loved ones into a business. Thus, The Happy Box was born.

The concept involves sending out themed activity boxes every month to help working mothers and extended family spend time with children aged between three to 11 years. The activities come with step-by-step instructions and are carefully created to ensure they aid in the development of cognitive and fine motor skills in children. They will also stimulate a child’s creativity and analytical skills.

“True happiness develops when balance is incorporated into one’s daily lifestyle. From the outside, one would think I had it all; a beautiful and healthy family, a supportive friends’ circle and a career that gave me safety and security. However, I always felt something was absent in my life that can only be fulfilled by quality and valuable time with my loved ones. I knew other families could relate to this feeling,” recalls Jumana.

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