Amazon Launches Special Store For Women Entrepreneurs

By Yuvraj Malik
Mint, New Delhi

WWR Article Summary (tl;dr) Amazon India has launched a series of workshops to familiarize women entrepreneurs across the country with the benefits of e-commerce. The workshops will train women and provide a dedicated storefront to sell products on called “The Saheli Shop.”


Amazon timed the announcement with the opening of the Global Entrepreneurship Summit in Hyderabad on Tuesday, which has women entrepreneurship as its central theme.

This initiative, called Amazon Saheli, is being rolled out in partnership with non-government social service entities Self-Employed Women Association (SEWA) and Impulse Social Enterprise.

The e-commerce firm will look to tap women associated with the two NGOs and woo potential women sellers through benefits like subsidized product cataloging, imaging, packaging and courier services, besides basic online training.

“We at SEWA believe in young women’s’ entrepreneurship using e-commerce. With minimal cost, e-commerce gives you reach to newer markets nationally and internationally… SEWA is happy to partner with Amazon which share the same vision to not only provide women entrepreneurs access to millions of new customers and become economically secured and will generate employment opportunities for many more young women,” said Reema Nanavati, a social worker and founder at SEWA.

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