Apparel Company Helps Clinton ‘Make Herstory’

By Ethan Forman
The Salem News, Beverly, Mass.

WWR Article Summary (tl;dr) A Massachusetts startup called “HERstory Apparel” which makes clothing for women and girls, has licensed the use of the company’s “herstory” trademark to the Hillary Clinton Campaign.

BEVERLY

Democratic presidential candidate Hillary Clinton is making history as the first woman nominee of a major party for president of the United States. It’s quickly been dubbed as making “herstory.”

In fact, “make herstory” has become a rallying cry during the Clinton campaign. And for that, you can thank a new, Beverly-based startup company called HERstory Apparel, which makes clothing for women and girls.

The Clinton campaign, Hillary for America, has licensed the use of the Beverly firm’s “herstory” trademark.

The fledgling company said the Clinton campaign is supportive of the company’s goal of honoring trailblazing women of the past, present and future. It’s something the company does with hip T-shirts that also pay homage to women who have made a difference, but who may not be well-known.

One of HERstory Apparel’s T-shirts is emblazoned with the simple No. 9, referring to Title IX, the 1972 law that evened the playing field for women in education and sports. A T-shirt depicting women aviators that says “Fly Girl” looks at the contributions of Women Airforce Service Pilots, or WASP female fliers, during World War II.

The company also offers its own line of election T-shirts that state: “Make 2016 Herstory.”

Using the “herstory” trademark, the Clinton campaign created a sold-out, limited edition shirt designed by New York City designers Maxwell Osborne and Dao-Yi Chow of the sportswear apparel maker Public School.

“We are proud and honored to play a part in such a ground-breaking campaign initiative,” said Moriah Muse, who co-founded the company with Jill Beilke.

Beilke, a Beverly native, explained in an email that the trademark was specifically for the use of the word “herstory” on apparel and accessories by the Clinton campaign.

“We’ve been big supporters of Secretary Clinton and continue to look for unique ways to work with and support the campaign. This license agreement is the result of those efforts,” Beilke said.

The Clinton campaign’s T-shirts are sold on its own website. But HERstory Apparel has its own collection of Herstory shirts and apparel.

“We hope people will see this collection as a way to express enthusiasm for Hillary Clinton and join her in making history,” said Kristina Schake, Clinton’s deputy communications director.

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