By David Lightman
McClatchy Washington Bureau
WWR Article Summary (tl;dr) In just the last few months, conservatives have begun launching and promoting podcasts as an inexpensive and technologically easy way to reach new voters and political workers.
Conservatives learned long ago how to use what were once new media, talk radio and cable television, to mobilize activists.
Now they’re diving into podcasting, aiming to lure a younger generation that has largely eluded them.
Liberals got to the millennial podcast audience first, thanks to Pod Save America, Rachel Maddow and others who racked up big numbers with a younger audience as they railed against President Donald Trump and a Republican policy agenda.
But in just the last few months, conservatives have begun launching and promoting shows, seeing podcasts as an inexpensive and technologically easy way to reach new voters and political workers.
“You can elevate attention to issues and ideas that will probably not appear on the front page of the New York Times anytime soon,” said Jim Geraghty, senior political correspondent for the National Review and co-host of the conservative “Three Martini Lunch” podcast.
That’s why, when Danielle Crittenden was trying to find a way to talk about women’s issues in the post-#MeToo era, she asked her 20-something children how to best reach that generation.