Why Couples Are Skipping Diamond Engagement Rings For Something More Creative And Cost-Effective

By Bethany Ao
The Philadelphia Inquirer

WWR Article Summary (tl;dr) Some couples today aren’t going straight to Tiffany’s to pick out that traditional diamond ring. There is a growing number of alternatives out there that have couples considering some pretty creative (and affordable) jewelry options.

The Philadelphia Inquirer

When Megan Shoemaker’s boyfriend proposed to her in February 2017, he knew better than to purchase a classic engagement ring dominated by a glittering white diamond.

Instead, he selected a gray marquise-cut, sometimes called a boat-shaped, diamond set in sterling silver, because he knew that Shoemaker, a Jeweler’s Row designer, would want to customize the rest.

“I’m not a very traditional person,” Shoemaker said, tilting her hand to show off tiny diamonds that flanked the gray centerpiece on her white gold band. She had gotten the extra stones from her mom. “I just never saw myself with the round, brilliant-cut white diamond, even though they’re absolutely gorgeous. It’s just not me.”

In a continuing trend of bucking tradition, a growing number of young couples are opting for “alternative” engagement rings, replacing the standard Tiffany’s fare with colored gems, locally designed bands, or ethically sourced stones. For some, it’s a way to save money. Others want to tailor their rings to their personalities. In all instances, it’s shaking up the jewelry industry.

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